top of page
"AIM Riddle"
Creative concept: A cliche phrase—and a pun—disguised as a riddle. ("A cut above the rest")
This image was used in a facebook ad campaign to increase engagement where accurate guesses were rewarded with merchandise and/or private facility tours.
Execution: I took a photograph of my intern's hand cutting into a sheet of white paper that included a large quarter rest printed in the center of the page. I then added the AIM logo at the bottom with Adobe Photoshop.
bottom of page