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"Punch In"
Creative concept: A play on words using the phrase "punch in".
The goal of this ad was to playfully tease students with the idea that, without AIMM, they'd be relegated to "punching in" on a timeclock at some random job (shown in the top half of the image); whereas, if they choose to attend AIMM, they'd "punch in" on the audio console (shown in the bottom half of the image).
NOTE: Punching in on a console is a common technique used to insert audio into an existing music track.
Execution: I used a stock photo of a timeclock for the top of the ad, a custom photo of a console I took at AIMM for the bottom of the ad, and then assembled both images, the ad copy, and AIMM logo in Adobe Photoshop.
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