AIMM's Valentine’s Facebook Banner

Thematic banner used for digital social promo

💘 Case Study: “Valentine’s Day at AIMM” – One-Day Social Engagement Banner
Client: Atlanta Institute of Music and Media
Role: Creative Director, Concept Designer, Photographer, Copywriter
Platform: Facebook (One-day banner image)
Date Used: February 14

🧠 Objective
To deliver a lighthearted, on-brand social media engagement piece that connected the emotional tone of Valentine’s Day with AIMM’s creative spirit. The goal was to celebrate the community while driving likes, shares, and general goodwill among current students and alumni.

🎨 Concept & Creative Approach
Visual Wordplay:
The acronym “AIMM” was constructed from beloved Valentine’s candies:

A – Hershey’s Kiss
I – Red Twizzler bite
M M – Blue and brown M&M candies

These were carefully staged and lit atop printed sheet music for My Funny Valentine, creating a warm, nostalgic connection between music and love.

Tone:
Clever, sweet, and unmistakably musical. Designed to evoke a smile and a tap of the "like" button.

Hashtag:
#TheSweetSoundOfMusic — a perfect blend of theme and brand.

📈 Results & Impact
Although created as a single-day social piece, the campaign generated strong engagement and enthusiasm from AIMM’s community. Its originality and handcrafted charm highlighted the power of low-budget creativity to foster emotional brand loyalty.

High engagement on day-of post
Organic shares from students and alumni
Reaffirmed AIMM’s voice as both playful and connected to its audience

🔧 Responsibilities

Visual concept and object styling
Custom photography and lighting
Design layout and execution
Hashtag and caption copywriting

🧩 Creative Highlights

Unique visual twist using real-world candy as typography
Seamless merge of holiday spirit and brand identity
Effective use of nostalgia and visual metaphor
Demonstrated agility and impact with minimal production time or cost