Poster Campaign – Atlanta Institute of Music

Inspirational and informational visuals printed in large glossy format

🎨 Case Study: AIMM Poster Campaigns – Multi-Concept Print Series

Client: Atlanta Institute of Music & Media
Role: Creative Director, Copywriter, Designer (Photoshop Composites)
Format: Print and Digital Posters

🧠 Objective
To attract prospective students to AIMM by crafting a series of visually arresting, thematically varied posters that blend humor, metaphor, and bold design. Each piece was tailored to resonate with a specific aspect of musical education or cultural relevance, while reinforcing the school’s creative, modern, and professional identity.

🎨 Concept & Creative Approach
Each poster in the series functioned as a standalone visual concept, unified by tone, typographic style, and strategic branding. Collectively, they delivered layered messages about musicianship, self-worth, technology integration, and career readiness — often through wordplay, cultural references, or visual metaphors.

🖼️ Posters & Themes:

"Eye Chart"
A music-theory twist on the Snellen eye exam chart.
Message: “Trouble Reading? Not For Long.”
Purpose: Reinforces AIMM’s strength in sight reading and notation through a reimagined Snellen chart.

"Take Your Pick"
A spread of genre-labeled guitar picks encourages exploration.
Message: “Take Your Pick.”
Purpose: Promotes versatility in AIMM’s guitar curriculum.

"Lock Down the Gig"
Padlocks and road cases metaphorically position AIMM as the key to success.
Message: “Lock down the gig with the perfect combination of music and technology.”
Purpose: Emphasizes AIMM’s integration of tradition and tech.

"Breast Cancer Awareness"
A pink TT patch cable forms the iconic ribbon — no text needed.
Message: Silent solidarity.
Purpose: Positions AIMM as socially aware without diluting the brand.

"A Cut Above the Rest"
Scissors snipping atop a musical rest symbol in a riddle-like visual pun.
Message: “A cut above the rest.”
Purpose: Created for Facebook engagement and contests.

"Smokin’ Technique"
Burned drumsticks with smoke effects exaggerate musical intensity, speed, and prowess.
Message: “Smokin’ Technique. Get it here.”
Purpose: Promotes AIMM’s percussion program with flair.

"Spotify Riddle"
A phonetic pun on the word “Spotify” challenges perceived worth in the music industry.
Message: “Profits might prove difficult to spot if I let others determine my worth.”
Purpose: Encourages students to know their value.

"Punch In"
Classic punch clock vs. DAW interface highlights dual career paths.
Message: “Make money punching in and out on either device. Your choice.”
Purpose: Reinforces music as a viable profession.