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"Smokin' Technique"
Creative concept: A playful image suggesting that, at the Atlanta Institute of Music, drummers will learn to play with such speed and precision that the drumsticks will "cook" in their hands from all the friction.
Execution: I fire-charred a set of drumsticks and then photographed them alongside the practice pad on a solid white surface; afterwhich I assembled the ad copy and added the smoke in Adobe Photoshop.
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