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"Finally"
Creative Concept: For hotel owners, operators, and managers who feel adrift in their daily operations, at last there is a lifesaver: Gearco.
Execution: I used a stock photo of an ocean with many boats, digitally "erasing" them one by one until only a vast expanse of endless sea remained. I created the Gearco lifesaver and nylon rope in Cinema 4D (a 3D rendering application), and composited it into the scene along with the ad copy and the company logo using Adobe Photoshop.
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