🖼️  Case Study: EA+ “Beach Laptop” Display Ad Set
Client: AGIA – Emergency Assistance Plus (EA+)
Role: Art Director, Designer, Copywriter
Platform: Facebook, Instagram, Bing, Google Display Network

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🧠  Objective
Support the EA+ brand refresh by creating a cohesive set of static display ads that matched the updated visual identity and drove awareness and engagement across paid media channels.

These ads were aimed at both existing and prospective members, reminding them that while the look was new, the service remained as trustworthy and robust as ever.

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🎨  Concept & Creative Approach
Core Idea:

In a world of overcomplicated messaging, this campaign favored clarity and visual simplicity.

The hero image—a person casually using the new EA+ website on a laptop while relaxing at the beach—evoked the freedom and peace of mind that EA+ offers its members during travel.

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Visual Language:

• Minimalist Design: Clean, breathable layouts with a warm, relaxed tone.

• Product Preview: Each ad featured the newly redesigned EA+ website prominently displayed on a screen.

• Consistent Branding: Large, unmistakable EA+ logo and brand palette.

• CTA Messaging: Statements like “25% OFF — Travel with Confidence” and “New Look, Same Exceptional Service” offered both emotional reassurance and incentive.

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Tone:

• Calm, confident, and quietly aspirational. These ads didn’t shout—they invited.

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🖥️  Technical Execution

• Designed in precise formats for each ad network

• Mobile-first responsiveness baked in through careful image ratio selection

• Delivered in platform-optimized resolutions for best rendering

• Embedded click-through links with UTM tracking parameters (though data access has since expired)

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🧩  Creative Highlights
Product-In-Use Visualization: A subtle but effective way to showcase the new EA+ interface

Tone Consistency: Every variation aligned with the brand’s evolved voice—reliable, clear, and user-friendly

Cross-Platform Cohesion: Assets translated seamlessly between social and display ecosystems  

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📈  Results & Reach
While direct analytics were not retained, the campaign served as a cornerstone visual effort during the EA+ rebrand rollout. Creative assets were deployed in multi-channel paid campaigns and praised internally for maintaining trust while ushering in a more modern feel.