"My Guest Portal" Covid Ad – Gearco

Timely digital ad showing product value during 2020 lockdown

🧾 Case Study: “MyGuestPortal – Technology That Saves Lives”
Client: Gearco
Role: Creative Director, Copywriter, Designer
Platform: Digital (Web, Email, Social)
Year: 2020 (Covid-19 Pandemic)
 
🧠 Objective
To rapidly adapt and promote Gearco’s mobile-accessible guest platform during the height of the Covid-19 pandemic—transforming it from a convenience feature into a public health solution. The campaign aimed to reduce in-person contact in hotels while maintaining seamless guest services, increasing adoption among both clients and their guests.
 
💡 Concept & Creative Approach
This campaign was centered around the urgent recontextualization of hospitality technology. The MyGuestPortal—originally a guest amenity—was now positioned as life-saving infrastructure in a moment of global uncertainty.

Headline:
🩺 “Technology That Saves Lives”
A powerful reframing of software as a shield during a health crisis.

Tagline and Body Copy:
Reassuring, benefit-driven messaging addressed not only what the technology does (contactless check-ins, payments, and renewals), but also why it matters—especially in a climate of fear and social distancing.
 
🖼️ Visual Execution
•    Featured a realistic smartphone mockup in-hand, displaying the MyGuestPortal UI
•    Photoshop compositing created believable UX on-screen
•    Natural light and soft shadows conveyed calm, trust, and clarity
•    Design balance: Image on left, succinct explanatory copy on right
•    Branding: Gearco logo, typefaces, and color palette fully maintained
 
💬 Testimonial Highlight
"This has been a game-changer for our guests. It gave them peace of mind— and us a way to keep going."
— Timothy Cox, Curben Hotel
 
📣 Distribution Strategy
Deployed across high-visibility digital channels during a critical time:
•    🔹 Email campaigns to existing clients and new prospects
•    🔹 Website banners for immediate CTA clicks
•    🔹 Social media (organic & paid) for wide audience reach
•    🔹 Inclusion in Covid-19 policy update bulletins
 
🧰 Responsibilities
•    Conceptual development and crisis-responsive messaging
•    UI mockup compositing and layout design
•    Photoshop + Illustrator production
•    Responsive formatting for digital publication
 
🔍 Creative Highlights
•    Crisis-responsive branding that turned a functional tool into an emotional reassurance
•    Clear hierarchy of information in a one-glance layout
•    Testimonial-as-proof strategy: anchoring the message in real-world feedback
•    Rapid turnaround under early-pandemic uncertainty