🎬  Case Study: AIMM Full-Page Magazine Ads
Client: Atlanta Institute of Music and Media
Role: Marketing Director, Copywriter, Designer
Placement: Modern Drummer, Guitar World (National Print Campaign)

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🧠  Objective
To increase brand credibility and visibility for AIMM by showcasing high-profile alumni in respected national music publications. The goal was to position AIMM as a premier institution for aspiring musicians looking to turn talent into career success.

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🎨  Concept & Creative Approach

“Tearin’ It Up” – Modern Drummer Magazine
Leveraging the excitement and energy of professional drumming, this ad featured four standout AIMM alumni who had gone on to tour or record with globally recognized artists. The phrase "Tearin' It Up" served as both a headline and visual cue, with a graphic page tear at the bottom right revealing the AIM logo beneath.

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“Keys to the Kingdom” – Guitar World Magazine
Centered around Tosin Abasi, one of AIMM’s most notable guitar alumni, this ad used visual symbolism to represent musical mastery. A digitally rendered AIM medallion keychain—held by a green-screened hand—was paired with Tosin’s quote, positioning AIMM as the key to unlocking his elite guitar career.

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📸  Visual Design & Execution

• High-resolution photography and compositing in Adobe Photoshop

• Custom Cinema 4D render of AIMM medallion

• Layout and typography in Adobe InDesign

• CMYK export for print fidelity

• QR codes embedded to drive engagement and provide measurable results

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📈  Results & Impact

• Ran for three consecutive months in Modern Drummer

• Full-page placement in Guitar World during a Tosin Abasi interview feature

• Elevated AIMM’s national visibility

• Served as centerpiece assets for AIMM’s alumni success storytelling campaign

• QR code interactions indicated strong engagement among prospective students

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🧩  Creative Highlights

• Use of dynamic print layouts to elevate graduate success stories

• Blended photography, 3D rendering, and typography

• Integrated branding elements subtly but powerfully

• Aligned visual tone with professional musicianship and artistic credibility