🎯  Case Study: “Put to Bed” – Display Ad Campaign

Client: Hotelgears
Role: Concept Development, Copywriting, Visual Direction, Layout Execution

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🧠  Objective

To introduce Hotelgears’ cloud-based property management system with a message that disarms skepticism and builds confidence. The goal was to capture the attention of hotel owners and operators by showcasing reliability in a lighthearted, emotionally reassuring way.

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🎨  Concept & Creative Approach

This ad hinged on a clever dual meaning of the phrase “put to bed” — referencing both hotel bookings and the peace of mind our product offers.

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Visual Technique:

A stock photo of a professional resting in bed (tie loosened, laptop nearby) reinforced the theme of restfulness and trust. Layout followed a classic Z-pattern for visual engagement:

• Bold headline in the top-right

• Supporting tagline along the bottom

• Logo and URL neatly placed in the lower-right corner

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Tone:

Confident, calm, and slightly playful — the message says: “You’re in good hands.” Typography remained minimal to let the concept and image do the storytelling.

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💬  Headline/Tagline

Headline: “We’ll put to bed any reservations you might have.”
A clever play on both guest bookings and decision-making hesitation

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📐  Design & Execution

• Image lightly retouched to emphasize the subject and calm composition

• Text styled to align with Hotelgears’ existing visual identity

• Designed in Adobe Photoshop

• Exported for multi-use: email banners, display ads, boosted social posts, onboarding visuals

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🧩  Creative Highlights

• Wordplay used to build trust while showcasing product relevance

• Visual storytelling that invites a pause and a smile

• Designed to stand out in a crowded B2B tech landscape