🎬  Case Study: “We’ll Get You Home” – EA+ ConnectedTV Ad Series
Client: AGIA / Emergency Assistance Plus (EA+)
Role: Writer, Voice Talent, Editor, Producer
Platform: ConnectedTV (Hulu, Roku, Sling, Pluto, YouTube Pre-Roll)

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🧠  Objective

To quickly and emotionally communicate EA+’s core value proposition to travelers: in the event of a medical emergency away from home, EA+ ensures you’re safely transported back. The campaign needed to resonate across income levels and travel habits, especially during an era of heightened health awareness and digital content consumption.

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🎨  Concept & Creative Approach

These short-form ads—internally referred to as “stingers”—delivered high-impact messaging in just 17 to 29 seconds. The creative revolved around key fears and anxieties associated with medical emergencies while traveling, offering EA+ as the reassuring solution.

 

Each persona-specific spot was built around a unique emotional tone:

• “George” Persona: Blue-collar, outdoorsy tone

• “Arthur” Persona: Professional, global traveler tone

• Generic: Broadly relatable messaging

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Visual & Audio Elements

• Stock footage and internal clips assembled to create an authentic narrative

• Carefully selected music underscored either anxiety or relief

• Logo animation matched new EA+ brand identity

• Voiceover delivered with reassuring gravitas

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🗣️  Representative Voiceover Scripts:

🧍 George (17s):
“We all love the outdoors and hitting the road to explore it. But if you're hospitalized while traveling, EA+ is your ticket home. EA+. Your guardian angel on the road.”

👔  Arthur (21s):
“You want to travel and explore the world on your terms. But what if a medical emergency disrupts your plans and takes that control out of your hands? How will you navigate the medical systems in a foreign country? EA+ can be your ally. We’ll get you home.”

🌍  Generic (17s):
“Don’t let a medical emergency turn your travel adventure into a misadventure. Being in a hospital far from home would be unsettling to say the least. On your next trip, be sure to take EA+ along. We’ll get you home.”

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📈  Results & Impact

The ConnectedTV campaign significantly boosted brand awareness among streaming viewers, reinforcing EA+ as a trusted name in emergency medical transport. Though precise ROI figures are proprietary, the client extended use of these spots across multiple platforms including YouTube, expanding beyond their initial streaming targets.

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🔧  Responsibilities

• Concept refinement based on predefined personas

• Full scriptwriting and voiceover

• Video editing and emotional pacing

• Music selection and sound design

• Logo animation and final platform transcoding

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🧩  Creative Highlights

• Persona-based storytelling within strict time limits

• Multi-platform deployment (CTV, pre-roll, YouTube)

• Seamless alignment with EA+ brand voice and visual identity