Internet promotional video for tech protection plans

📱 Case Study: “DeviceGuard” – Product Launch Video

Client: AGIA Affinity
Role: Producer, Voiceover Artist, Video Editor
Platform: Web, Sales Enablement, Product Launch

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🧠  Objective

To support the launch of DeviceGuard, a new non-insurance protection service offering affordable plans for smartphones, smart home systems, and tech devices. The goal was to introduce the product through a clear, engaging video for internal sales use, B2B partnerships, and consumer-facing marketing.

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🎨  Concept & Creative Approach

Messaging Strategy:

Positioned as a broader, more flexible alternative to AppleCare, DeviceGuard’s value proposition was conveyed using everyday tech pain points—cracked screens, device malfunctions, and smart home breakdowns.

Visual Approach:

• Used real-time screen captures of the DeviceGuard site to demonstrate ease of use and plan selection.

• Isolated and animated key UI sections to guide viewer attention and clarify benefit tiers.

• Matched each plan with relevant stock footage (e.g., phones, smart homes, wearables).

Tone:

• Clear and reassuring voiceover to explain features.

• Uplifting but tech-savvy music to maintain energy without distraction.

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🎤  Key Messaging:

“DeviceGuard. One call handles them all.”

This simple line punctuated the video’s close, summarizing the ease and comprehensiveness of the coverage.

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🔧  Responsibilities:

• Screen recording of live development site

• Sourcing and licensing of stock footage and music

• After Effects UI animations and enhancements

• Voiceover recording and full post-production

• Final delivery for AGIA’s marketing and sales teams

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🧩  Creative Highlights:

• Dynamic UI animation for greater clarity and engagement

• Narrative pacing built around escalating tech needs

• Professional polish despite rapid production timeline and remote coordination

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