"Experience Amazing" — YouTube and ConnectedTV Advertisement for AGIA's Emergency Assistance Plus program

A cinematic brand spot using visual storytelling & motion graphics

🎬 Case Study: “Experience Amazing” – :30 Digital Video Spot
Client: AGIA / Emergency Assistance Plus (EA+)
Role: Creative Director, Writer, Editor
Placement: ConnectedTV, YouTube Pre-Roll, Digital Display

🧠 Objective
To position EA+ as a trusted travel companion by showcasing the emotional rewards of travel—while subtly reinforcing the brand name through visual language. The goal was to elicit aspirational feelings, not fear-based urgency, even though the product is a safety net.

🎨 Concept & Creative Approach

Naming Concept: Each scene introduces a two-word phrase beginning with the letters “E” and “A” (e.g., “Epic Adventures,” “Exhilarating Activities”), visually tying every shot to the brand without repetition. The final phrase—“Experience Amazing”—serves as a unifying resolution.
Typography & Color Use: In each phrase, the “E” and “A” letters are stylized in EA+’s branded red, while the rest of the text remains white. This consistent text treatment gently reinforces the brand name without distraction.
Footage & Flow: High-resolution stock footage of global travel—hot air balloons over Cappadocia, ziplines, mountain landscapes—offers visual variety and dreamlike appeal. The pacing is smooth and cinematic, with text animations entering from the lower left corner of each scene.
Narrative Shift: Midway through the spot, screen captures of the EA+ website are briefly introduced to ground the viewer in real-world usability and action.
Final Frame: A serene beach scene at dusk brings the story to a peaceful close. The EA+ logo appears with the phrase “Experience Amazing,” offering emotional payoff and brand clarity.

📢 Call to Action Strategy
Rather than a hard CTA, this spot follows luxury brand advertising best practices. The video ends on an emotional high note, while companion placements (YouTube descriptions, display ads, etc.) handled click-through conversion.

📈 Results & Reach
The spot was deployed across major digital platforms, including YouTube and ConnectedTV, giving it broad exposure. Its emotional resonance helped increase brand association with positive travel experiences—crucial in a category often marred by fear-based messaging.

🧩 Creative Highlights

Typography-driven brand integration
Red/white palette aligned with EA+ brand guidelines
Cinematic footage for high-end visual tone
Soft-sell CTA approach emphasizing trust and freedom
Cross-platform adaptability