🖼️  Case Study: EA+ Display Ads – Digital Brand Refresh

Client: AGIA (Emergency Assistance Plus)
Role: Art Director, Visual Designer, Copywriter
Platform: Facebook, Instagram, Google Display Network

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🧠  Objective

To drive awareness and conversions for EA+ by visually conveying its value: peace of mind and real-world help during travel emergencies. This campaign also supported EA+’s broader shift from paper-based enrollment to a modern e-commerce model.

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🎨  Concept & Creative Approach

This ad set used visual metaphor, pop culture reference, and emotional storytelling to convey safety, dependability, and swift action when far from home.

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Ad Titles & Concepts:

✨  “Stellar Service”

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• Visual: Lunar surface POV looking back at Earth.

• Metaphor: No matter how far you are, EA+ brings you home.

• Technique: Composite of multiple stock images, light effects for realism.

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💊  “The Cure”

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• Visual: Pill bottle with passports, styled like a pharmaceutical ad.

• Metaphor: EA+ as the once-a-year prescription for travel stress.

• Technique: Staged product photo + custom label in Photoshop.

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🧭  “True North”

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• Visual: Brass compass with EA+ logos in place of cardinal points.

• Metaphor: EA+ as a constant guide, no matter your direction.

• Technique: Stock imagery with branded compass face swap.

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🚪  “Lost at Sea”

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• Visual: Vast ocean scene with telescope showing a cozy suburban home.

• Metaphor: EA+ helps you find your way home—even from isolation.

• Technique: Stock photo + lens insert with blur for realism.

 

👠  “Ruby Slippers”

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• Visual: Motion-blurred EA+ logo racing across a gradient.

• Metaphor: You’re not stuck clicking your heels—EA+ gets you home fast.

• Tagline: “Your Express Ticket Back Home.”

• Technique: Illustrator layout with directional blur and trailing streaks.

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🔧  Responsibilities

• Concept ideation and execution across 5 unique ads

• Photography and image compositing

• Branding alignment and typography

• Layouts created in Adobe Illustrator and Photoshop

• Copywriting for taglines and supplemental text

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🧩  Creative Highlights

• Blended emotional storytelling with design wit

• Balanced visual impact with brand consistency

• Created high-performing ad variants for both social and programmatic platforms

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📈  Results & Impact

While specific performance metrics were not made available, these ads were deployed across EA+’s core campaigns and digital rebranding efforts. The creative was praised internally for its standout visuals, conceptual clarity, and customer-centric tone.